Carl's Jr.
Olivia Munn can apparently eat a Carl's Jr. burger AND ride a jet ski at the same time. Who knew?Carl's Jr. just isn't going to beat around the bush. Provocative celebrity endorsements sell products.
At least that's what the fast-food chain is blatantly claiming with its new "Anthem" campaign, which tells customers what the company believes, no matter how non-politically correct it may seem.
"We believe in celebrity endorsements because we like to hang out with celebrities ? and ride water motorcycles," an employee says before walking over to Olivia Munn ? clad in a sexy black bikini ? and Kareem Abdul-Jabbar on jet skis.
Another staffer says they "believe in putting hot models in our commercials." Why? "Because ugly ones don't sell burgers."
"It's true," adds a bosomy brunette as her leggy pals chow down.
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Of course, Carl's Jr. also believes in a few non-aesthetic things, too, like "capturing the most realistic, crunchy, juicy eating sounds possible." And "life is short. So if it feels good, do it, and if it tastes good, eat it."
"We're Carl's Jr," the company's CEO, Andy Puzder, says at the end of the clip. "And that's just the way it is."
There's also a second ad for sister restaurant Hardee's that simply swaps the eateries' names.
One of Carl's Jr.'s most famous campaigns featured Paris Hilton in 2005. The socialite wore ? what else? ? a skimpy swimsuit while washing a car and indulging in a huge burger.
Nelly Furtado Blu Cantrell Abbie Cornish Nichole Robinson Ashley Scott
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