Thursday, April 7, 2011

Larry King's new gig: Breath freshener ads

Apr 07, 2011

Now we know what Larry King meant when he told USA TODAY's Cindy Clark last weekend that he had a new business venture lined up that was "international in scope."

He and wife Shawn will be starring in a new media campaign for All Natural BreathGemz, a breath freshener product.

According to the release we just received, BreathGemz "provides instant fresh breath that lasts for hours against the toughest offenders -- even garlic." How? A powerful mint coating encases a liquid core of parsley seed oil.

"We love this product so much, we have become part of the Gemz family as partners, "says King. "Shawn and I plan to make sure that people share our enthusiasm for these truly effective BreathGemz."

Look for Larry and Shawn to exchange playful banter in two-minute TV spots, starting today.

See photos of: Larry King

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